The concentration in social media marketing prepares graduates to address the growing influence of social media on the marketing programs of businesses, institutions, and governments.
Course List
| Code |
Title |
Hours |
| 24 |
| MTG 350 | Consumer Behavior | 3.0 |
| MTG 381 | Integrated Marketing Communications | 3.0 |
| MTG 391 | Social Media Marketing | 3.0 |
| 3.0 |
| Professional Selling | |
| Retailing | |
| Strategic Advertising Cases | |
| Business Marketing | |
| Total Hours | 36 |
The concentration requires 12 hours of specific coursework within the 13.5 elective hours of the marketing major.
