Marketing (BA or BS)
Department: Marketing
Requirements
To major in marketing, a student must earn a minimum of 24 semester hours credit in marketing courses with the following requirements:
| Code | Title | Hours |
|---|---|---|
| Required Courses | ||
| MTG 208 | Marketing Storytelling and AI | 3.0 |
| MTG 315 | Principles of Marketing | 3.0 |
| MTG 341 | Marketing Research I | 3.0 |
| MTG 490 | Managerial Marketing | 3.0 |
| Marketing Electives | 12.0 | |
| Total Hours | 24 | |
- Students may count a maximum of 3 credit hours of 100-200 level marketing courses toward the 24 semester hours in marketing.
- Students must obtain a minimum grade average of "C" in their marketing courses, as well as complete the university and college requirements. Students will also be required to take, in residence, a minimum of 9 semester hours of marketing courses beyond MTG 315 Principles of Marketing.