Academic Catalog

Business Analytics Major

Business analytics is a multi‐faceted field that has evolved due to the development of technology associated with the creation and collection of large data sets. Not only is the volume of data increasing but the velocity of data analysis happens in real time and the variety of data has exploded including both structured (e.g. quantitative data) and unstructured (e.g. text and social media) data sets. Organizations have become much more data driven. For many firms, data is their business. The BA major teaches students how to manage this vital resource.

The Business Analytics major differs from the MIS concentration in business analytics in that it has a deeper focus on quantitative methodologies across a variety of fields such as the decision sciences and economics. The major offers students the opportunity to explore data science by requiring the development of programming languages for analytics and providing opportunities to explore data science fundamentals. Yet it differs from data science in that the emphasis is on learning and using the off-the-shelf tools of analytics to solve problems in a business context.