Academic Catalog

Advertising and Public Relations Minor

Department: Communication

Required Courses
COM 219Public Relations 13.0
COM 220Advertising As Communication 13.0
COM 320Advertising Creative Strategy3.0
COM 322Advertising Media Planning3.0
COM 327Public Relations Writing3.0
Elective Courses (choose one):3.0
COM 318
Health Communication
COM 325
Advertising Design and Production
COM 326
Digital Analytics
COM 383
Desktop Publishing
COM 388
Social Media Communication
COM 437
Advertising in A Global Environment
COM 438
Public Relations in A Global Environment
COM 447
Issues and Ethics in Advertising
Total Hours18
1

Although COM 101 Survey of Communication and COM 201 Journalistic Writing are required prerequisites for COM 219 Public Relations and COM 220 Advertising As Communication, advertising and public relations minors are exempt from needing to fulfill these prerequisites.