Advertising & Public Relations Major
Department: Communication
| Code | Title | Hours |
|---|---|---|
| COM Core Courses | ||
| COM 101 | Survey of Communication | 3.0 |
| COM 300 | Communication Theory | 3.0 |
| COM 417 | Issues and Perspectives in Communication | 3.0 |
| Advertising & Public Relations: Core Courses | ||
| COM 201 | Journalistic Writing | 3.0 |
| COM 219 | Public Relations | 3.0 |
| COM 220 | Advertising As Communication | 3.0 |
| COM 320 | Advertising Creative Strategy | 3.0 |
| COM 322 | Advertising Media Planning | 3.0 |
| COM 325 | Advertising Design and Production | 3.0 |
| COM 327 | Public Relations Writing | 3.0 |
| COM 400 | Communications Research | 3.0 |
| Advertising & Public Relations: Capstone | ||
| Select one of the following: | 3.0 | |
| Public Relations: Case Studies and Campaigns | ||
| Advertising Campaigns | ||
| Advertising & Public Relations: Electives | ||
| Select two of the following: | 6.0 | |
| Health Communication | ||
| Digital Analytics | ||
| Digital Journalism | ||
| Desktop Publishing | ||
| Social Media Communication | ||
| Topics in Communication | ||
| Advertising in A Global Environment | ||
| Public Relations in A Global Environment | ||
| Issues and Ethics in Advertising | ||
| Public Relations: Case Studies and Campaigns | ||
| Advertising Campaigns | ||
| Topics in Communication | ||
| Communication Expedition | ||
| Communication Internship | ||
| Total Hours | 42 | |